Advert showing horses ‘working’ in country store up for award

  • A fun equestrian store advert which was inspired by A Night At The Museum has been nominated for an international award.

    Emma Massingale worked with Mole Valley Farmers to create the video, in which animals bring the store to life.

    The film has been nominated for the equestrian commercial (international) category of the EQUUS Film Festival Awards. A documentary of 2015 Grand National winner Many Clouds’ career, produced by Equine Productions, is also in the running for two awards at the same festival.

    Featuring Shetlands Albert and Ernie, an 18hh sports horse called Custard, Connemara Barney, Highland Hewie and Fell pony Darcy, the film imagines what animals might get up to if they were let loose in the store.

    A chicken, named Chick Chick, Dalmatian Ettie and a duck also star in the short film

    “It’s like a jigsaw — you find the corners and it starts to take shape. You work out one little bit and build the picture from there — it was great fun,” Emma told H&H earlier this year.

    “I had a trolley at home to practise with, but you know what it’s like to try and push a shopping trolley, they have a mind of their own,” she said, adding that the filming went “really well”.

    “One slight issue was the chicken got stage fright — she went all shy!”

    Emma added one of the trickiest parts to film was the scene where Custard can be found pulling feed bags stuffed with foam from a shelf.

    “It was like taking a kid to the candy store and asking them to eat Brussels sprouts,” she said, adding she really enjoyed how he “made the trick his own” by stepping forward to reach more bags.

    “That is really owning the task — I’m not telling him to do that. Those for me are the special moments.”

    Article continues below…

    You might also be interested in:

    Andy Skarzynski, Mole Valley Farmers’ head of marketing, said the advert has had more than a million views.

    “We are delighted to hear that Emma’s film has been shortlisted for this award,” he said.

    “It was lots of fun to make and a light-hearted introduction to the Mole business for many.”

    For all the latest news analysis, competition reports, interviews, features and much more, don’t miss Horse & Hound magazine, on sale every Thursday

    You may like...