A new eventing loyalty card scheme aims to reward riders and encourage more people into affiliated competition.
The initiative means that competitors will get a free start fee for their sixth appearance at a BEDE event during the 2024 season. Cards will be allocated to individual horses, and will be stamped at the event office on site at each fixture. Once five stamps have been collected, the rider can reclaim their start fee at the sixth event.
“We’re always looking at new and innovative ways to encourage more people to British Eventing fixtures,” said BEDE Events director Stuart Buntine.
“We appreciate the costs of competing have been on the rise and this is our way of giving something back to those who support our events on a regular basis. After all, we all love getting something for free.”
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Eleanor is an experienced journalist who spent over eight years working for local and national newspapers before joining H&H as news editor in March 2016. Passionate about equine welfare and exposing the truth, Eleanor has reported on all aspects of the industry, from Brexit to anti-bullying campaigns, and from dressage rules to mules. Her sport of choice is showjumping, in which she competes her own horses, and she also enjoys reporting at local jumping shows through to international championships.
