Equestrian feed manufacturer Pure Feed saved from administration

Horse eating feed — Library image.

(Image credit: Alamy Stock Photo)

The new owners of horse feed company Pure Feed say they are “incredibly excited” about the opportunities to develop the brand, which has been bought out of administration.

Parakore Limited bought the “goodwill and assets” of the company from administrators on 2 December, and have got production back up and running.

“We appreciate just how difficult the production delays caused by the administration were for customers but rest assured, we’ll be working tirelessly to rebuild the brand’s reputation for quality and service and ensure that customers across the UK have access to this fantastic feed range. Wholesalers and retailers across the UK have already been able to order stock to meet pre-Christmas demand and we expect our website to begin taking orders again on 23 December ready for delivery in early January.”

Stay in touch with all the news in the run-up to and throughout the major shows and events during 2026 and beyond with a Horse & Hound subscription. Subscribe today for all you need to know ahead of these major events, plus online reports on the action as it happens from our expert team of reporters and in-depth analysis in our special commemorative magazines. Have a subscription already? Set up your unlimited website access now

TOPICS

Eleanor is an experienced journalist who spent over eight years working for local and national newspapers before joining H&H as news editor in March 2016. Passionate about equine welfare and exposing the truth, Eleanor has reported on all aspects of the industry, from Brexit to anti-bullying campaigns, and from dressage rules to mules. Her sport of choice is showjumping, in which she competes her own horses, and she also enjoys reporting at local jumping shows through to international championships.

‘Exciting times ahead’ as horse feed company saved from administration

The business had survived the disruption caused by the coronavirus pandemic but then faced “unprecedented” increases in the cost of raw materials, as well as a shortage in supplies caused by the Russian invasion of Ukraine, and the huge rise in energy costs.

Having worked through these issues, a major supplier “imposed a significant change in trading terms, causing critical cash flow issues”, and the company went into administration in November.

Managing director Chris Spratling told H&H he and his fellow directors are “incredibly excited about the opportunities to develop this amazing brand”.

“The outcry from loyal customers, retail and trade alike, was all the evidence we needed to realise just how cherished the brand is and what a great opportunity exists to develop it further,” he said.

You might also be interested in:

Nicola Wilson ‘delighted’ to take on role mentoring young riders

Popular brand with strong equestrian ties saved in £34m deal