The Mars Badminton Horse Trials prize money has gone up by nearly £45,000 for its 75th anniversary year.
The total prize pot for the 2024 Gloucestershire five-star is £425,000 – an increase of 12% (£44,700) on the 2023 purse. The winner will take home £117,600, £12,600 more than first prize last year.
“We are very much looking forward to welcoming everyone – riders, owners, officials, spectators, sponsors, tradestand holders and contractors – to Badminton’s big birthday,” said event director Jane Tuckwell.
“We are delighted to be able to increase the prize money across the board, as befits such a prestigious occasion.
“We have some exciting plans to make this a really memorable occasion and are particularly delighted that it coincides with Mars’s first event as title sponsor.”
Mars has been a presenting sponsor of Badminton since 2020 and will step up to title sponsor for 2024. This makes the firm the third ever title sponsor in Badminton’s history.
A statement from the event added that there will be an “extra edge” to the competition in 2024, given that it is an Olympic year. As in previous Olympic years, Badminton is supporting British Equestrian funding.
“Badminton is the competition all riders aim for and competing there has undoubtedly played a big part in my career,” said Ros Canter, who won the 2023 event aboard Lordships Graffalo before the pair went on to become European champions.
“I think we are all really excited to be part of its history this year.”
Priority booking for Badminton Horse Trials tickets is available, and general release from tomorrow (10 January).
How to watch Badminton Horse Trials
If you are interested in watching the live action from Badminton Horse Trials from the comfort of your home, wherever you are in the world, you will need to subscribe to Badminton TV. To sign up, visit watch.badminton-horse.tv – click the “Sign Up” link in the top right corner of your screen, then follow the instructions. An annual subscription to Badminton TV costs £19.99 via the website and gives you 365 days of access to all of the content in the Badminton TV library, the ability to watch the action live, and the option to replay all of this year’s action later. Find out more…
Enjoy the best of Badminton with Horse & Hound
To ensure you keep up to date with all the breaking news, behind the scenes insight, and the best of the action throughout Badminton Horse Trials with no limits on how much you can read, subscribe to the Horse & Hound website from as little as £1 a week. Sign up now. And don’t miss our bumper 22-page magazine report on Badminton, including in-depth analysis and exclusive comments from top names, in the issue of Horse & Hound dated 16 May.
You may also be interested in…
Have you got your Badminton Horse Trials tickets? No tickets on the gate in 2024
Subscribe to Horse & Hound this spring for great savings
Badminton Horse Trials reveals new title sponsor ahead of 75th anniversary year
