Vet medicine company accused of ‘putting short-term profits above equine welfare’

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(Image credit: Penbode Equine Vets.)

An animal-medicines company accused of “putting short-term profits above equine welfare” by promoting cheap wormers has promised to review its future communications.

VetUK sent out an email with the subject line “Horse wormers from £4.33”, with a selection of different brands with prices highlighted and links to “shop now”. There was no advice on appropriate worming programmes and the need to carry out faecal worm egg counts, nor the dangers of growing resistance to wormers included in the message.

Eleanor Jones
News editor

Eleanor is an experienced journalist who spent over eight years working for local and national newspapers before joining H&H as news editor in March 2016. Passionate about equine welfare and exposing the truth, Eleanor has reported on all aspects of the industry, from Brexit to anti-bullying campaigns, and from dressage rules to mules. Her sport of choice is showjumping, in which she competes her own horses, and she also enjoys reporting at local jumping shows through to international championships.