One of the great certainties in horse sport is that somewhere, at some point, you will make an unscheduled dismount. Jeremy Clarkson’s drinks brand Hawkstone is partnering with eventing organisers Bede Events in 2023 to soften the blow for eventers who come unstuck this season.
In a letter to Oasby (1) competitors, he wrote: “As a compensation for your bravery – or is it lunacy? Should things not go to plan this weekend and you get eliminated or fall off I will offer you a free case of Hawkstone beer, cider, or vodka to drown your sorrows.”
Snow claimed the first three days of Oasby (1) (9 to 12 March), with the intermediate and open intermediate classes moved to Monday (13 March). A decision on Sunday and Monday’s competition are due at lunchtime tomorrow (Saturday).
Hawkstone, which is billed as the “perfect blend of barley, belligerence and outright brewing skill”, is the official “watering hole” sponsor at all Bede Events this season. This includes Thoresby, Shelford, Berkshire College of Agriculture, Catton, Brightling, Osberton and both Oasby fixtures.
Hawkstone Premium Lager Try this lager without needing to be eliminated – or opt for the Hawkstone Session Lager, which is for “easy drinking”.
“What I do recognise is that all you eventers do indeed share a great passion of mine, that is the British countryside, preserving it, nurturing it and making the most of it,” added Jeremy.
“That’s what I am trying to do at Diddly Squat Farm where I am growing the spring barley and wheat to make my Hawkstone lager and vodka. And that’s what you do caring for and competing your horses in our great British countryside.”
Bede Events director Stuart Buntine added: “What an honour to partner with such a new and iconic British brand as Hawkstone.
Horse & Hound Newsletter
Never miss out on the latest happenings in the equestrian world
“At Bede we’re all for celebrating the sport and having a little fun along the way, and the new Hawkstone partnership relationship does just that – drown your sorrows or toast your successes!”
Hawkstone Premier Lager and Vodka Bundle If you’re catering for a range of tastes, try the lager and vodka bundle. Again, no need to fall off when purchased via Amazon.co.uk
Horse & Hound magazine, out every Thursday, is packed with all the latest news and reports, as well as interviews, specials, nostalgia, vet and training advice. Find how you can enjoy the magazine delivered to your door every week, plus options to upgrade your subscription to access our online service that brings you breaking news and reports as well as other benefits.
Stay in touch with all the news in the run-up to and throughout the major shows and events during 2026 and beyond with a Horse & Hound subscription. Subscribe today for all you need to know ahead of these major events, plus online reports on the action as it happens from our expert team of reporters and in-depth analysis in our special commemorative magazines. Have a subscription already? Set up your unlimited website access now
Lucy is an experienced news journalist, reporter and presenter. Since joining the Horse & Hound team in 2015, Lucy has reported from major global sporting events including the Tokyo Paralympic Games and multiple European Championships, as well as Badminton, Burghley and London, to name a few. She has covered current affairs and sports news across the full spectrum of equestrian disciplines and racing, as well as human and equine welfare, industry news and court cases.
