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Get your Horse of the Year Show 2021 tickets


  • Every October (barring last year’s cancellation owing to Covid), Birmingham’s NEC is transformed into an equestrian utopia as Horse of the Year Show (HOYS) fills 50 acres of the site with thrills, fun, and world class entertainment. Whether you are a competitive rider, horse enthusiast or simply want to enjoy an exciting day out, Horse of the Year Show (6-10 October) has something to offer every member of the family so you won’t want to miss out on your HOYS tickets.

    While competitors travel around the country chasing their elusive qualifying ‘tickets’, spectators can purchase their tickets ahead of the event via the online ticket office.

    HOYS is a real feast for the horse lover. Prestigious national and international showjumping classes are at the heart of the show, not forgetting the vast array of showing competitions, which for many riders is the pinnacle of their career. There are also hundreds of shops located in the retail village and plenty of food and drink outlets to keep you fuelled throughout the day.

    HOYS tickets: everything you need to know

    Ticket prices depend on the day you wish to attend and whereabouts you would like to sit in the grandstand. Premium ringside seats command approximately £20-30 more in cost than band C ticket prices where seats are in slightly less desirable locations.

    The show gets underway on Wednesday 6 October, with national classes starting the international arena action. Premium ringside seats cost £66 and band C tickets cost £34 for the majority of the show. Band A and B tickets range in between these two prices. These prices are applicable for all performances during the show, bar the Saturday evening performances where tickets cost between £57.60 and £94.50.

    You can also purchase ‘super Sunday’ tickets which is effectively an all-day ticket package – prices start from £56.

    You can also purchase Champions Bar tickets, which is an upgrade on the standard Gold tickets. This includes access to panoramic views with direct access to a fully licensed cash bar. These tickets include all-day access to both arenas and the retail village.

    An M&M package is also available for the Wednesday and Thursday of the show. This package includes two two-day tickets and an overnight stay in a double or twin room (which can be upgraded to a three-day ticket and two-night stay). This gains you full access to the show and prices start from £337.

    If all you want to do is shop, HOYS have tickets available for access solely to the retail village available Wednesday to Friday and cost £10 each.

    If you really fancy splashing out on your HOYS trip, why not look at booking some hospitality? You are sure to get spoilt rotten with packages including unrivalled views of the Andrews Bowen International Arena, VIP parking for guests, an exclusive champagne reception, exquisite food from a carefully selected menu and much more. For more information click here.

    Car parking costs £10 per day.

    Book your tickets now

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