The bank revealed its new clip, titled By Your Side, on Friday 8 April and also shared a “behind the scenes” look at how it was made by creative company Adam&EveDDB. This advert featured a total of four horses, which were all from stunt company, The Devil’s Horsemen.
WINDSOR, ENGLAND - MAY 19: Prince Harry, Duke of Sussex and the Duchess of Sussex in the Ascot Landau carriage during the procession after getting married St George's Chapel, Windsor Castle on May 19, 2018 in Windsor, England. (Photo by Chris Jackson/Getty Images)
(Image credit: Getty Images)
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If you were feeling bereft once the royal wedding wrapped up in May, we reminded you of some of our favourite moments from the big day
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A rider who had essentially retired her horse owing to his “dangerous” behaviour, for which no one could find a cause, got back in the saddle after a bean was removed from his sheath
If there’s one young stallion you should know about right now, it’s Springbank II VH. This four-year-old Swedish warmblood stallion, by the grand prix sire Skovens Rafael out of the De Niro mare De La Reinne VH, claimed an emphatic victory at the Breeders’ Trophy in Sweden in October and it was none other than Charlotte Dujardin who awarded him the maximum marks.
The iconic black horse returned for the latest Lloyds Bank advert in April — and this time there were 20 of them. The short film was created by adam&eveDDB, which also made the popular By Your Side and For Your Next Step campaigns for the bank. Titled The Running of the Horses, the 60-second clip was released on Easter Sunday (1 April) and is a must-watch for fans of the Lloyds black horses.
The owner of a dog who was in a horsebox when it was stolen from a show said getting her back was “the most amazing day of her life”.
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Former web features editor, point-to-point editor and digital racing editor
Gemma is an experienced journalist, who was a member of H&H staff from 2014 to September 2025. She is passionate about all equestrian sports, including racing and point-to-pointing. She has enjoyed riding out for top trainers Nicky Henderson and Charlie Appleby and took part in a charity Flat race at Epsom in August 2018. Gemma’s has reported from numerous five-star events around Britain and Europe, as well as European championships.
