UK equestrian sponsorship round-up

  • Quilter Cheviot

    The discretionary investment management firm is continuing its support of Floors Castle International Horse Trials (12-15 May).

    Quilter Cheviot will sponsor the competitors’ marquee, the open novice under-18 class and the National Schools Equestrian Association showjumping competition.

    Event co-organiser, the Duchess of Roxburghe: “The company has been a key sponsor of the event for a number of years but it is thrilling to see them come back and support our young riders who are of course the future of the sport.”

    Blue Chip Feed

    For an 18th consecutive year, the feed company will sponsor British Showjumping’s Pony Newcomers Championship.

    Open to registered JD and JC ponies who have not won a total of 500 points and ridden by junior members, the series will end with the championship final at Horse of the Year Show (HOYS) in October.

    “Blue Chip is delighted to be one of British Showjumping’s longest standing sponsors,” said company founder Clare Blaskey.

    “As great followers of the sport, we feel it’s important to encourage young riders and to give them in some cases their very first opportunity of competing at HOYS.

    “We have proved that this class produces future international riders, and as such we are very proud to have been part of their careers.”


    The aloe vera food supplement brand is now supporting event rider Eliza Stoddart.

    Eliza joins show judge, rider and producer Loraine Homer, international dressage riders Lucy Cartwright and Leah Beckett and eventer and ex-racehorse trainer Victoria Bax to be supported by the company.

    Eliza, a member of the silver medal-winning pony European championship team in 2008, is now based at Oliver Townend’s yard.

    She was also crowned under-18 national champion in 2010.


    Aldon International Horse Trials is welcoming Equi-Trek as title sponsor for both its March and October events.

    The horse box manufacturer sponsored the Somerset event’s October date last season.

    “I am really pleased that we have been able to secure title sponsorship of both events,” said Stephen Moore of Equi-Trek Shaftesbury.

    “Aldon is a super event run by a wonderful team and we are proud to be associated with it. We will have a range of vehicles on display for people to browse.”

    Aldon International Horse Trials take place on March 18-20 and October 20-23.


    Bedding for the stables at Badminton Horse Trials (4-8 May) will be provided by Bedmax for the 10th year in a row.

    Event director Hugh Thomas said that they know they will get a “completely consistent and reliable product” that international riders can use “with confidence”.

    The bedding is mainly made from pine timber, from renewably managed UK forestry sources, and is dried at sterilising temperatures.

    Tim Smalley, of Bedmax shavings, said: “We are delighted to be part of such a prestigious event, and are extremely proud to say that some of the best event horses in the world have been kept on our shavings while stabled at Badminton over the last ten years.”

    Shearwater Insurance

    British Dressage (BD) has revealed the insurance firm as its first ever “official partner”.

    The three-year deal involves the company becoming BD’s official supplier of member insurances, sponsorship of the young horse championships and also involves marketing opportunities.

    “Shearwater Insurance is thrilled to announce that they’re now an official partner of British Dressage,” said Jeremy Lawton from the company.

    “As a company, we look to support a variety of equestrian disciplines and help to push them, along with other organisations, into the limelight they deserve.”

    Barefoot Estates

    The new Norfolk estate agency has been revealed as the title sponsor of Musketeer Event Management’s Burnham Market International Horse Trials (1-3 April).

    Barefoot Estates comes from the team behind Barefoot Retreats — a North Norfolk luxury holiday cottage business.

    “We dipped our toe in the water last year taking fence sponsorship for Barefoot Retreats, and believe this is the perfect opportunity to promote our new venture, Barefoot Estates,” said co-director Emma Tagg.

    Burnham Market’s April event is the first leg of the new Shearwater Insurance Tri-Star Grand Slam.

    RaceTech, Treehouse Sporting Colours and Dunraven Stud

    A host of sponsors for the 2016 point-to-point pony racing season have been revealed.

    Broadcast media services provider RaceTech will sponsor the championship rider titles and the pony racing graduate awards this season, which began with the Cambridgeshire and Enfield Chase fixture at Horseheath on 7 February.

    It will also be supporting gallop training sessions for young riders in the Pony Racing Authority’s youth scheme.

    Treehouse Sporting Colours is the title sponsor of the novice riders race series and the 2016 point-to-point pony racing planner is sponsored by Bridgend-based Dunraven Stud.

    Charles Owen

    Charles Owen has been named official riding helmet of the US Eventing Association (USEA) and the title sponsor of its technical merit award in 2016.

    “Charles Owen is honored to continue to sponsor the USEA,” said managing director Roy Burek. “We have a long history of giving back to the sport of eventing and are excited to have the opportunity to continue to support the sport and keep its riders safe.”

    The award was created to encourage amateur riders to show safe and appropriate riding across country and to educate riders and trainers.

    Winners will receive an Airowear body protector and helmet bag. The highest scoring junior and senior riders in the season will also win a Charles Owen helmet at the USEA annual awards ceremony.


    An event horse has been revealed as “the face of TopSpec 2016”.

    Hannah Scully, the owner of winner Rebel’s Dylan, will receive £500 of feed, a Horseware Turnout rug, a professional photo-shoot and a framed print of her horse.

    “Dylan suffers from a form of alopecia where his immune system attacks the hair follicles causing him to have bald patches all over his body and clumps of his mane and tail fall out,” she said.

    “However since buying him in 2014 he has been fed TopSpec comprehensive feed balancer and his coat looks fab — you wouldn’t even notice he had anything wrong with him now.”

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