Badminton Horse Trials has revealed a new logo following the end of Mitsubishi Motors’ long-standing sponsorship of the event.
Badminton’s in-house webmaster and computer graphic designer, Claire Shand, and media director Julian Seaman have been developing the logo over the past eight months.
It will feature on all Badminton’s online content as well as merchandise, stationary and on-site embellishments. The Beaufort blue and buff design has been created to work as a standalone image but also with the need for new title sponsors to add their branding to it in mind.
“We have all been excited to witness the development process and are thrilled with the result of Claire and Julian’s joint efforts which will work very well alongside the title sponsor we are looking to attract,” said event director Jane Tuckwell.
The design features a horse and rider jumping over the wording, with the rider’s boot and the horse’s saddle forming the letter ‘B’.
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Lucy is an experienced news journalist, reporter and presenter. Since joining the Horse & Hound team in 2015, Lucy has reported from major global sporting events including the Tokyo Paralympic Games and multiple European Championships, as well as Badminton, Burghley and London, to name a few. She has covered current affairs and sports news across the full spectrum of equestrian disciplines and racing, as well as human and equine welfare, industry news and court cases.
