Lucinda Green offers riders $10,000 prize pot – and confirms new challenge is not a scam
Riders have been reassured by eventing legend Lucinda Green that a new challenge giving participants the opportunity to win a share of a $10,000 (£7,794) prize pot is not a scam.
This week the Lucinda Green XC Academy launched the 28 Day See-a-Stride Challenge, to help riders of all levels “find a perfect stride (to even the most frightening cross-country fences)”. The challenge costs $97 (£75) to join, and gives participants access to a training plan, weekly live question and answer sessions, and membership of a private Facebook support group.
A $10,000 prize pot is on offer for the 10 riders who show “the most impressive transformation” over 28 days. This will be judged by a panel of world-renowned eventers, including Tim Price, Yasmin Ingham, Boyd Martin, William Fox-Pitt, Pippa Funnell, Tom Crisp.
Riders need to submit a video of themselves jumping a small, simple fence at the beginning of the challenge, complete the training plan and exercises, then submit another video after 28 days to be judged by the panel. First prize is $5,000 (£3,897), second $2,500 (£1,943), third $1,250 (£972), fourth $500 (£389), fifth $250 (£194), and sixth to 10th will receive $100 (£78) each.
Since the launch of the challenge some social media users raised concerns that the challenge was a scam and that Lucinda’s page had been hacked – but Lucinda has confirmed this is not the case, and that the challenge is real.
“When we launched the 28 Day See-a-Stride Challenge we were inundated with questions. But we certainly didn’t expect the most common one to be, ‘is this a scam?’. It took us all by surprise,” she said.
Lucinda added that the team could understand why customers initially thought it might have been a scam owing to the joining fee and prize being in US dollars, but confirmed this is because the Academy’s audience is global.
“I really am giving away $10,000 to the 10 riders who make the biggest transformation in their ability to see a stride, in only 28 days,” she said.
You might also be interested in:
‘I don’t really believe it was me’: Lucinda Green reflects on her six Badminton victories 50 years since the first
Regal Realm: from Australian stock horse to Badminton winner and world champion
Subscribe to Horse & Hound magazine today – and enjoy unlimited website access all year round
Horse & Hound magazine, out every Thursday, is packed with all the latest news and reports, as well as interviews, specials, nostalgia, vet and training advice. Find how you can enjoy the magazine delivered to your door every week, plus options to upgrade your subscription to access our online service that brings you breaking news and reports as well as other benefits.
Stay in touch with all the news in the run-up to and throughout the major shows and events during 2026 and beyond with a Horse & Hound subscription. Subscribe today for all you need to know ahead of these major events, plus online reports on the action as it happens from our expert team of reporters and in-depth analysis in our special commemorative magazines. Have a subscription already? Set up your unlimited website access now
Never miss out on the latest happenings in the equestrian world

Since joining H&H in 2018, Becky has covered a broad range of equestrian news including welfare matters, veterinary studies, FEI Tribunal hearings and road safety campaigns. She has also interviewed top riders including Scott Brash, John Whitaker and Ian Stark, to name just a few. Becky’s reporting has taken her to Canada for Spruce Meadows and France for Pau five-star, as well as the Royal Highland and Blair Castle International Horse Trials closer to home. She was also a key part of the remote reporting team for the Tokyo Olympics and the Europeans.