H&H kick starts event entry revolution with launch of Equo

  • A new events entry website, Equo, has been launched this week (24 September).

    The site, which is is powered by Horse & Hound, is an online event entry portal, which will primarily cater for eventing, dressage, showjumping and showing.

    We spoke to hundreds of people in the industry, the vast majority of whom were frustrated by having to faff around with paperwork, print off entries, look for registration numbers and then find their chequebook before having to go and buy a stamp,” said H&H’s acting print director Alice Collins.

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    “There was a big void in event entry, so Equo has been created and crafted to meet the needs of organisers and competitors following extensive industry research.

    “We’re also keen to help the drive to increase participation in equestrian sports following London 2012 by making them easier than ever to enter.

    “We’re grateful to the panel of willing show organisers who spent time explaining their requirements for the system, which we will continue to develop. The site will continue to evolve with feedback, and we’ll continue to increase the functionality on offer. This is only the beginning.”

    Users will be able to search for shows, events, seminars and workshops by distance, discipline, affiliated status, date or venue.

    Equo will securely store all information, making entry quick and easier than ever.

    The site, www.equoevents.com, also boasts a calendar function which can sync to a mobile phone or PC, and a personal dashboard to track rider and horse progress.

    It is free to upload events to the site, which uses a secure payment system through which organisers receive their funds immediately.

    Equo has a dedicated team of reps country-wide offering a personal service and helping venues, organisers, clubs and centres across Great Britain to get started on the system.

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