Showjumper launches luxury equestrian clothing website
A fashion business graduate and showjumper has launched a new website selling luxury equestrian clothing.
“Pro-Am Sport” was founded by Florence Bellm in November 2012.
The site sells clothing and accessories for men and women from a range of international brands, including Cavalleria Toscana and Pamela Henson Competition.
“We wanted to create a simple way to purchase the most exclusive, fashionable products, delivered to your doorstep, wherever you were based globally,” said a company spokesman.
“And as the exclusive stockist of Global Champions Tour clothing, Pro-Am Sport has already attracted the attention of competitive riders worldwide.”
This spring a collabaration between Liberty of London and Pamela Henson designs will be available on the website, with the iconic paisley prints being used for a range of ladies wear.
For more information visit www.pro-am-sport.com
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A graduate from Durham University, Madeleine joined H&H in 2011 and became Features Editor — producing content across the magazine and website, including the popular inside back cover article ‘The horse that made me’ and the weekly ‘The best of my fun…’ interview. She has written on topics as diverse as hay making and headcams, to hot totty in the horse world and circus horses. Madeleine now works as a freelance feature writer for Country Life, The Telegraph, Horse & Hound, cntraveller.com, The Spectator and The Field, as well as writing obituaries for The Times.