New products honoured at BETA

  • 9 new products were honoured with innovation awards, sponsored by Equestrian Trade News (ETN) at BETA International (16-18 February). The products — which ranged from gut balancers to heated jackets — had to be new to the market during the previous 12 months. Judges were looking for flair, creativity and cutting-edge technology.

    2 companies featured twice in the awards, with riding boot specialists Brogini both winning and taking the highly commended in the footwear category; while LS Sales (Farnam) won the saddlery section and was highly commended in the supplement category.

    The expert judges were vet Beth Pritchard, show producer and rider Katie Jerram, medical doctor and body protector specialist Michael Whitlock and retailer Simon Wetherald (pictured, above with ETN‘s Nicki Lewis and Liz Benwell).

    BETA International organiser Claire Thomas said that this year produced a record number of entries.

    “The awards continue to grow year-on-year, which reflects just how highly regarded they are by members of the trade,” she said. “Companies recognise the value in winning such an accolade and the right to feature the award’s branding in their own marketing campaigns is priceless.”

    2014 innovation awards:

    Feed and supplements winner: Trilanco — Science Supplements Gut Balancer; highly commended: LS Sales (Farnam) — Simplify Fly Inhibitor Supplement

    Horsecare equipment and clothing winner: Carr & Day & Martin — Equimist 360; highly commended: Equomed Lumark — Ion Diodes Magnetic Therapy

    Pet products winner: Horseware Ireland — Sportz-Vibe massage rug for dogs; highly commended: Pet Rebellion — Boot Mate

    Rider clothing winner: Mobile Warming — ladies’ heated jacket; highly commended: EquiSox & JockeySox — JockeySox

    Saddlery and tack winner: LS Sales (Farnam)/Leslie Sutcliffe — Stride Free Exercise Saddle; highly commended: Ardall — Pro-Fit Studs and Pro-Fit Reamer Bit

    Safety and security winner: Airowear — Hickstead body protector; highly commended: Charles Owen & Co (Bow) — Charles Owen V8

    Country fashion and footwear winner: Oland Footwear — Montreal OC Bre; highly commended: Le Jabot & Stock Company — Le Jabot Cross Over Wrap

    Rider footwear and chaps winner: Brogini — Simona Boot; highly commended: Brogini — Caldo Boot

    “Other” winner: Horse & Country TV — Horse & Country TV Everywhere; highly commended: Life Data Labs — Farrier’s Finish Hoof Protectant


    You may like...