Equestrian insurance broker rebrands to reflect national status

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Shelly Reeve-Smith rides Armani VII (Manny) with trainer Trevor Breen
(Image credit: Lucy Merrell)

Equestrian insurance company South Essex Insurance Brokers changed its name to SEIB Insurance Brokers on 1 January 2015 to reflect the company’s national status.

“We have frequently had our name referred to in the short form of SEIB, and it is a natural progression to formalise this in our brand to reflect our position nationally in the market,” said Barry Fehler, the company’s founder and CEO.

Caroline Bankes
Freelance writer