Equine America launches new calming powder
A new product to calm anxious horses has been launched by supplements company Equine America.
“SUPER So Kalm Powder” is an improved formula of its So Kalm Powder — with added calcium.
“Our original So Kalm Powder was formulated by [nutritionist] Bruce Snipes using top quality ingredients,” said Phil Middleton from Equine America.
“This formula was used in trials on his own racehorses, and was shown to have excellent calming effects on nervy horses.
“Further trials have shown that by adding extra calcium carbonate and magnesium the horses became even calmer. So we have improved the original formula by adding extra of these two ingredients.”
There is a special introductory price of £29.99 for 908g, which is approximately 32 servings.
For more information visit www.equine-america.co.uk
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A graduate from Durham University, Madeleine joined H&H in 2011 and became Features Editor — producing content across the magazine and website, including the popular inside back cover article ‘The horse that made me’ and the weekly ‘The best of my fun…’ interview. She has written on topics as diverse as hay making and headcams, to hot totty in the horse world and circus horses. Madeleine now works as a freelance feature writer for Country Life, The Telegraph, Horse & Hound, cntraveller.com, The Spectator and The Field, as well as writing obituaries for The Times.