Danielle Bott, from Shorne, Kent, has been chosen as the dressage specialist’s new brand ambassador from more than 500 applicants.
The company wanted to find a grassroots rider who they felt deserved some guidance, help and support.
They were looking for someone who was passionate about dressage and loved competing as well as talking about it on social media.
Alison Nye-Warden, managing director of the company, said: “Danielle works very hard to be able to compete her horse and the results are reflective of all her hard work.”
Danielle will receive £500-worth of vouchers, a branded saddlecloth and a Dressage Deluxe Lifetime Privilege Card.
International dressage rider and trainer Gareth Hughes has joined the boot brand’s sponsored rider portfolio.
A member of the World Class performance squad, Gareth is also trainer for both the World Class excel squad and the Australian eventing team.
As a rider, he has won more than 30 national and international titles during the past 10 years. Gareth won team bronze at the 2013 European championships, silver at the 2014 World Equestrian Games, and was also longlisted for the London 2012 Olympics.
The equestrian fashion brand has welcomed well-known show rider and producer Lynn Russell as their showing ambassador.
A spokeswoman for the company said their clothing is not only designed to look good, but to stand the test of time and Lynn’s busy diary is a “perfect testament” to their range.
She said: “Lynn is a great ambassador for our clothing as she is constantly in the saddle and out at shows!”
Lynn said she loves the Hexatec shirts, that the jackets are well tailored and work for “even the smallest budgets”.
“Equetech offer a really smart range of equestrian clothing designed to suit all competition activities, even down to your underwear!” added Lynn.
The distillery has been announced as a sponsor for the Longines FEI European eventing championships at Blair Castle (10-13 September).
For each day of the championships, a bottle of the distillery’s Islay whisky will be presented in the main arena to the winner of the “Kilchoman moment of the day”.
Alec Lochore, event director, said: “We are pleased to have a family-owned Scottish distillery that encompasses the spirit of Scotland sponsoring at Blair 2015.”
He added he thinks the daily prize is a “brilliant gesture”.
Toggi is preparing to celebrate 10 years in partnership with the British Equestrian Federation and the brand’s support of Equestrian Team GBR.
2016 will mark 10 years since the first pieces of Toggi Team GBR kit were created for talented equestrian athletes and their support teams.
During the decade-long partnership, Equestrian Team GBR has won 162 medals at senior level.
The kit was the idea of Will Connell, who was BEF World Class performance director at the time.
For a third year in a row, BETA International is welcoming back leading French manufacturer Ekkia as sponsor of the fashion show.
The Equi-Thème fashion show features professionally choreographed dance routines and autumn/winter clothing and footwear.
Ekkia president Jean-François Vignion said:“It proves a highly effective way of presenting our Equi-Thème range to an international audience of industry buyers and makes our regular appearance in this extremely attractive and appealing feature even more special.”
Ekkia joins fellow BETA International supporters Charles Owen & Co, Battles, Shires Equestrian, The Wine & Hamper Company, Toggi and main sponsor Neue Schule.
The 2016 exhibition takes place from 24-26 January.