Blue Chip launches loyalty card scheme

  • Horse feed company Blue Chip has launched a loyalty card scheme to reward customers.

    People need to collect eight points – which are printed on bagged and liquid products – to receive a ninth one for free.

    The points need to be attached to a loyalty card which can be found on the back of the feed bags or can be downloaded from www.bluechipfeed.com/loyalty.

    The free item can be any Blue Chip feed product in the range, but excludes clothing.

    “We understand that times are hard and we wanted to show our appreciation to loyal customers,” said Blue Chip’s Clare Blaskey.

    “Sometimes customers want to try a new product but are apprehensive to do so, which is why our offer extends throughout the range. People can either exchange their points for a free sack or bottle of their favourite product or they can try something new.”

    To find out more visit www.bluechipfeed.com/loyalty

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