Hunter has announced that its new store will open on Regent Street in London in the autumn.
This will be the first global flagship store for the Wellington boot brand, which was featured in London Fashion Week.
James Seuss, chief executive of Hunter, said: “As we continue to expand our business, the opening of the London flagship store will be a key milestone in the development of our brand. Choosing to establish our first retail presence on Regent Street stays true to our heritage as a British brand. Alongside our global e-commerce site, it allows us to create an immersive environment, in which to engage directly with our customers and communicate the spirit of the Hunter brand.”