‘All I wanted to do was go to shows every day for the rest of my life’ — Show producer Sam Roberts on her journey to the top

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(Image credit: Lucy Merrell)

Native show producer Sam Roberts burst onto the show scene aged 12 when she won the mountain and moorland (M&M) supreme at Olympia in 1998 riding the Welsh section B gelding Harwell Wizard.

Since she started her career, Sam has trained and ridden a host of top ponies and has gone on to win the Olympia final on two other occassions as well as classes and championships at both the Royal International (RIHS) and Horse of the Year Show (HOYS).

Alex Robinson
Former H&H showing editor and deputy features editor

Born and raised in the Lake District, Alex has grown up on the showing scene. She has qualified and competed ponies at the Royal International, Horse of the Year Show and Olympia and has first-hand knowledge of the current issues in the showing world as well as the horses, ponies and riders who compete in the sport. Alex joined H&H in January 2018 as showing editor, cementing its place as the leading equestrian publication for both showing reports and current showing news in the UK. She moved on in October 2024 to pursue other opportunities, but continues to write for us on a freelance basis.