UK equestrian sponsorship round-up

  • Crabbie’s

    Liverpool International Horse Show has revealed that Crabbie’s will be a major sponsor of its inaugral event.

    The showjumping show runs from 1-3 January 2016 and features three days of sport, shopping and entertainment.

    Crabbie’s Alcoholic Ginger Beer, is part of the UK’s largest independent drinks manufacturer and distributor Halewood International.

    It is also the title sponsor of the Grand National festival at Aintree.

    “As a nationally renowned brand based in the north west, it makes perfect sense to work together on an event that will reaffirm the city of Liverpool as a location for world class equestrian sport,” said show director Nina Barbour.


    KBIS British Equestrian Insurance is increasing its support of the horse sport world by sponsoring showing classes at Equifest.

    The five-day show runs from 17-21 August 2016 at the East of England Showground, Peterborough.

    KBIS will sponsor the working hunter pony qualifiers and championship along with the ridden show hunter pony qualifiers and championship.

    “It is a wonderful opportunity for us to become involved in ridden showing classes and with Equifest growing year on year it is an exciting show to be part of,” said Emma Prest from the insurance company.


    British Eventing (BE) is seeking a title sponsor for the Open Novice Under 18 Championship.

    In 2016, the event will be held at the new venue of Frickley Park, South Yorkshire, from 29-31 July.

    Benefits for the title sponsor includes a complimentary BE membership, on-event branding, trade stand opportunities, e-newsletter and British Eventing Life magazine features.

    Petplan Equine

    The horse insurance provider has chosen seven riders to sponsor for a second year in 2016.

    The riders were originally chosen from among 464 applicants.

    They are Rachael Jayne Barker, Lili Brooksby-Dalby, Juliette Edmonds, Charlotte Edwards, Amy Gilbert, Lorna Hogg and Jack Stancombe.

    “The success of the scheme and the enthusiasm and professionalism with which each and every rider has embraced their ambassadorial roles has led to us deciding to continue what is a really positive partnership,” said Kate Hopkins from the company.


    The 2016 Cheltenham Gold Cup will be sponsored by Timico Technology Group.

    The telecoms business, founded by racehorse owner Tim Radford, has signed a four-year deal to back the iconic National Hunt race from 2016.

    The new sponsors have boosted the prize-pot by £25,000 to a record £575,000.

    They take over from former sponsor Betfred and are the first non-bookmaker to support the race since 1980.

    Mr Radford’s own runners at the Festival have included Somersby, Racing Demon and Sgt Reckless.

    He previously founded the Project Telecom Group, which was floated on the London Stock Exchange in 2000 and was bought by Vodafone for £162 million in 2003.

    Horseware Ireland

    American showjumper Todd Minikus has signed a sponsorship deal with Horseware Ireland.

    Currently, he uses Horseware Ireland’s Rambo line of rugs as well Ice Vibe boots.

    Todd and his staff will also be outfitted in the company’s Triple Crown Custom and Alessandro Albanese clothes.

    “I am extremely happy to represent Horseware Ireland and all of the brands that are affiliated with them,” he said.

    Horseware’s philosophy matches my ideals with the products they make and their standard for excellence.”

    You may like...