Christmas came early for equestrian gift specialist Your Gift Horse — they sold out of Caballo scarves after Strictly Come Dancing contestant Susanna Reid was photographed wearing one in the national press.
The BBC presenter was snapped by paparazzi leaving the studios after she inadvertently flashed her underwear on the BBC Breakfast sofa last Tuesday (3 December).
Reid was pictured in the national papers in a dress accessorized with white version of the Caballo scarf, which costs £12.
Less than 24 hours later, Your Gift Horse had sold out of the scarves and is still struggling to keep up with demand.
Owner Sandra Jones, who set the business up in 2001, said: “As a small horse business, it’s so exciting to see our products getting national coverage. We’ve been rushed off our feet keeping up with the orders.
“Susanna Reid has really made our Christmas and we’ve all voting for her to get into the Strictly Christmas final.”