A mainstream motor insurer’s efforts to educate drivers on passing horses safely could “help save lives”, it is hoped.
Aviva has been working with the British Horse Society (BHS) on an article aimed at raising awareness of safe driving, as the insurance giant realised there was a “gap on our website”.
A spokesman for Aviva told H&H a member of the insurer’s content team is a rider so proposed the project.
“We thought it was a good opportunity to raise awareness,” he said.
The spokesman said he hoped the Aviva piece would help spread the word to non-horsey drivers, and potentially prevent accidents in future.
The article features an interview with BHS director of safety Alan Hiscox, who has been pushing safety messages through the BHS’ Dead or Dead Slow campaign with bodies from the government to the Driving Instructors Association, as well as working with lorry drivers in training to educate them on the need to pass horses safely.
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Mr Hiscox told H&H: “Our Dead Slow campaign is all about educating drivers on how to pass horses safely on the roads and by working with Aviva we can really get the message out drivers.
“We’re really pleased to be working with them and we hope this partnership will help spread the Dead Slow messages and ultimately help save lives.”
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Eleanor is an experienced journalist who spent over eight years working for local and national newspapers before joining H&H as news editor in March 2016. Passionate about equine welfare and exposing the truth, Eleanor has reported on all aspects of the industry, from Brexit to anti-bullying campaigns, and from dressage rules to mules. Her sport of choice is showjumping, in which she competes her own horses, and she also enjoys reporting at local jumping shows through to international championships.
