FEI to launch collection of branded clothing

  • The FEI – international governing body for equestrian sport – will be launching its first range of branded clothing next year.

    The debut collection will include sportswear for men and women as well as equine items such as numnahs and will be available from spring 2013.

    “These are exciting times and we are looking forward to launching this collection,which will appeal to equestrian competitors, enthusiasts, leisure riders and the general public,” said the FEI’s Carsten Couchouron.

    German equestrian clothing manufacturer euro-star Reitmoden GmbH – who the FEI has signed the three year merchandise license agreement with – will make and distribute the range.

    Mr Couchouron added: “Licensing partnerships provide strong opportunities to reinforce the FEI’s brand credibility and loyalty, and are a key part of the FEI’s long term commercial strategy.”

    The collection will be available from euro-star Reitmoden GmbH retailers, at FEI events and on the FEI’s online store which is due to be launched by early 2013.

    This is the first merchandise license agreement to be made under the new FEI licensing programme.

    For more information visit www.fei.org

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