Expert speakers to line-up at 2011 BETA conference

  • A line-up of expert speakers from the equestrian industry, including Tim Hadaway from the Olympic organising committee (LOCOG), are due to speak at this year’s British Equestrian Trade Association (BETA) conference.

    All members of the equestrian trade are invited to the BETA conference, at The Belfry, near Birmingham on Monday 17 October.

    There will be a wide range of presentations — from online marketing to visual merchandising. There will also be networking opportunities.

    Speakers have been carefully selected by BETA to “reflect a cross-section of sectors and subjects”.

    As the equestrian competition manager at the games, Tim Hadaway has been heavily involved in running the test event and will include feedback from this in his presentation. The opportunities that the Olympics bring to the equestrian industry will also be explored.

    Julia Andrews, managing director of Kate Negus Saddlery, will give a talk on visual merchandising for saddlery stores that is aimed at both retailer and supplier.

    Laura Coffey, an investigation executive at the Advertising Standards Authority, will explain the role of the ASA.

    Horseback explorers Robin and Louella Hanbury-Tenison will talk about their “Seven Long Rides Around the World”, which have been made into books and films.

    And Charlie Brookes, Bauer Media group commercial director, aims to “demystify digital advertising” at the conference.

    BETA executive director Claire Williams said: “This is the ideal opportunity for all members of the equestrian trade community to gather and enjoy knowledgeable and thought-provoking discussion.

    “This year’s conference takes place a week after the Horse of the Year Show to make attending as easy as possible for potential delegates.”

    The conference begins at 9am and at 3.30pm.

    For further information or to book a place tel: 01937 587062 or email tinar@beta-int.com.

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