Complaint against advert for Equisafety Polite range
The Advertising Standards Authority (ASA) has upheld a complaint against an advert by Equisafety that said its Polite range of high-visibility riding wear had been “police consulted”.
Equisafety told the ASA that the words “police consulted” were not meant to imply that the police had approved the product for use.
However, the company agreed to take the wording off
future adverts.
“We have been reported to the ASA by just one person but have changed the advert,” said Nicky Fletcher of Equisafety.
This news story was first published in the current issue of H&H (29 December 2011)
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A self-confessed newshound, farmer’s daughter and journalist of many years' experience, Charlotte worked on regional papers before joining H&H in 2007. A regular rider, she visited Ireland in 2010 to investigate the fate of Irish horses through the recession, to much acclaim, and reported from the FEI General Assembly in Rio de Janeiro in 2011. She left Horse & Hound in March 2013.