Budweiser welcomes new Clydesdale foal
Budweiser is celebrating the birth of its newest Clydesdale horse — a foal called Mac.
Mac is the first foal of 2016 for the lager company and was born at 1.20am on Tuesday 16 January.
He was foaled at the Warm Springs Ranch in Boonville, Missouri, home of more than 160 Clydesdale horses used for promotional work for the company.
“Mac’s name is a nod to the iconic legacy of the Budweiser Clydesdales, the most macro of all icons, representing Budweiser’s quality for more than 80 years,” read a statement from Budweiser.
Originally used for pulling heavy cargo, the breed was brought to North America in the mid-19th century.
“The tradition of the Budweiser Clydesdales started in 1933 when they made their first-ever appearance as a gift from August A. Busch, Jr. and Adolphus Busch to their father in celebration of the repeal of Prohibition,” said Anheuser-Busch.
“Realising the marketing potential of a horse-drawn beer wagon, the company also arranged to have a second six-horse Clydesdale hitch sent to New York.
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“The Clydesdales made a stop in Washington DC in April 1933 to re-enact the delivery of one of the first cases of Budweiser to President Franklin Delano Roosevelt.”
The beer brand’s Super Bowl adverts — which have featured Clydesdales for the past 30 years — have become an annual treat for soppy story lovers.
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Last year Budweiser’s advert named “Puppy Love” tried to tug at viewers’ heart-strings even further by throwing a Labrador puppy into the mix.
However, Budweiser’s 2013 advert “Brotherhood” was voted the greatest Super Bowl ad of all time.
The advert — which shows the bond between a breeder and a Clydesdale — came out on top according to US TV channel CBS’ viewers.
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A graduate of Exeter University, Amy joined our news team from Redpin Publishing in 2008 as news writer. She was promoted to deputy news editor in May 2013 and became news editor in April 2015. She left Horse & Hound in March 2016 to take up an editorial position in Dubai.