Audi has taken over sponsorship of UK polo’s summer showpiece – the HPA International Day at Guards.
Jewellery giant Cartier chose not to continue sponsoring the event – after 27 years of support – when its contract ended last year.
Rumours were that Cartier executive chairman Arnaud Bamberger was unhappy that The Queen no longer attends the event and that it attracts a “chavvy” clientele.
Audi International Day, featuring the Coronation Cup between England and South Africa, takes place on 22 July.
Audi is also sponsoring two further internationals, at Chester Racecourse Polo Club and at Beaufort Polo Club.
Tickets go on sale on 1 May at www.guardspoloclub.com.
This news story was first published in the current issue of H&H (3 May 2012)