UK equestrian sponsorship round-up

  • Badminton

    Spillers is once again the official feed supplier for Mitsubishi Motors Badminton Horse Trials (6-10 May).

    Spillers is also the feed of choice leading riders including William Fox-Pitt, Lucy Weigersma and Sarah Bullimore.

    There are more than 30 feeds in the brand — including complementary fibres and balancers, low energy mixes and cubes, competition and conditioning feeds and specialist breeding and racing products.


    Pol Roger has been announced as official champagne of Land Rover Burghley Horse Trials.

    The new three-year partnership was revealed last month (16 April).

    James Simpson, managing director of Pol Roger portfolio, added: “It is a great honour to be named the official champagne of the Land Rover Burghley Horse Trials and further to consolidate our long standing relationship with Land Rover, and indeed the three day eventing world.

    “We look forward to seeing the top equestrian athletes competing for the prestigious title, as well as the Pol Roger portfolio Defender and pop-up bar set up in the beautiful surrounds of the Burghley parkland, a perfect setting to enjoy a glass or two of champagne.”

    Bert Sheffield

    The para dressage rider has been sponsored by SEIB insurance brokers.

    The rider, who finished fourth at the World Equestrian Games in Normandy last year, suffers from rheumatoid arthritis which affects all her limb joints and her neck, shoulders and jaw.

    “Riding gives me freedom from my condition and has given me the opportunity to compete in top level para competition,” said Bert.

    Bert started competing internationally for Britain, but with dual Canadian/British nationality she decided to change her sporting nationality so that she could compete for Canada and has represented her country on the world stage since 2013.

    Katie Jerram

    The showing producer and H&H columnist is being sponsored by Supreme Products for the 2015 show season.

    “This year is set to be very busy and exciting for us and to have the support from Supreme Products is just fantastic,” she said.

    “The Supreme Products Professional Collection really does allow us to make sure the horses are looking their best in order to catch the judge’s eye.”


    Footwear brand Ariat has signed an exclusive licensing and sponsorship agreement with the FEI.

    Working alongside the equestrian sport’s world governing body, Ariat will develop a new co-branded product collection to launch at the Longines FEI World Cup jumping final in Gothenburg in 2016, with a share of the sales proceeds going to FEI Solidarity.

    “The FEI is revolutionising equestrian sports on a global basis, bringing every discipline to the highest level of competition,” said Beth Cross, founder of Ariat International.

    “Ariat is proud to partner with the FEI as the official equestrian footwear and apparel supplier. We offer the most innovative performance footwear and apparel for the world’s top equestrian athletes, making our partnership with the FEI a terrific match. Our goal is to work together to continue to grow the sport globally.”

    Ascot racecourse

    Ascot Racecourse has announced Stella Artois as the “Official beer and cidre” of Ascot Racecourse in a three-year sponsorship deal.

    Juliet Slot, commercial director at Ascot welcomed the new relationship: “We are delighted to welcome Stella Artois on board.

    “Stella Artois shares our values for tradition and sophistication and with its long history of craftsmanship, it is the perfect accompaniment to Ascot’s 300 year heritage as a national institution, providing the ultimate stage for the best racehorses in the world.”

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