Sponsorship news in the UK horse industry

    • Charles Owen will sponsor the fourth annual Riders4Helmets safety symposium, on 2 February in Lexington, Kentucky.The riding hat brand has been involved with the Riders4Helmets campaign since its inception in 2010.

      The Riders4Helmets Safety Symposium is being held in conjunction with the 2013 Kentucky Round-Up — a day of equestrian education, demonstrations, clinics and children’s activities — at the Kentucky Horse Park.

      It is hoped the event will introduce a new group of people to the Riders4Helmets campaign.

      Roy Burek, managing director of Charles Owen said: “Making the best helmet is no good if riders don’t wear them.

      “Riders4Helmets has helped educate equestrians about the need to wear helmets when you least expect to have an accident.

      “These symposia create the forum where thoughts can be voiced, experiences can be shared and progress can be made.”

    • Charles Owen also returns for a third year as the official helmet sponsor of the Winter Equestrian Festival (WEF) in Wellington, Florida.The brand will also sponsor the International Riders Lounge at the show and the low amateur/owner jumper division for the entire series.

      This division culminates each Sunday with the amateur/owner jumper classic and the presentation of a Charles Owen helmet to the division champion.

    • Young Hampshire dressage rider Olivia Oakeley has a new sponsorship deal, with Dutch equestrian clothing range EquiRex.Olivia, 19, is a member of the British Equestrian Federation’s world class development programme for the Rio Olympic cycle 2013/2015.

      She said:“It’s really exciting to have a foreign company wish to sponsor me and I can’t wait to wear the EquiRex clothing.”

      EquiRex uses organic cotton, merino wool and state of the art Blue Sign fabrics in its clothing, all of which have a reduced impact on the environment.

    • Saracen Horse Feeds will sponsor the Inter I and Inter I Freestyle qualifiers and Championships at the 2013 British Dressage National Championships.“We’re delighted to be increasing our support of the dressage industry by sponsoring these highly popular classes,” said Liz Reid, of Saracen Horse Feeds.

      “It reflects our commitment to the pro and pro-am riders who are focused on producing results and who pay attention to the fine level of detail required to compete successfully at this level.”

      The Saracen Horse Feeds range is formulated in partnership with US company Kentucky Equine Research (KER).

    • The Country Gentlemen’s Association (CGA) will sponsor the CGA Foxhunter Steeplechase at The Cheltenham Festival, in a five-year deal starting this year.The CGA will also back a total of 23 hunter chases run in Britain in the lead up to the race at The Festival on Friday, 15 March, each named the CGA Foxhunter Trial Steeplechase.

      The CGA Foxhunter Steeplechase has been won by many of the greats of the hunter chasing world, including Spartan Missile, Grittar, Elegant Lord and Earthmover — who won the race twice, as a seven-year-old in 1998 and again aged 13 in 2004.

      William Harrison-Allan of the CGA said: “In 2013 we celebrate our 120th year and what better way than by supporting one of the most historic races at The Festival on Gold Cup Day, Jump racing’s day of days.”

      Peter McNeile, director of sponsorship at Cheltenham, added: “We are extremely pleased to welcome the CGA as a long-term sponsor.

      “I am sure they will bring energy and style to their backing of the CGA Foxhunter Steeplechase and help us to increase the profile of the race and their brand still further in the years ahead.”

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