New partnership has been formed between racing and polo, to gain a wider audience for both sports.
Great British Racing International (GBRI) has joined forces with British Polo Day to introduce racing to polo fans, and vice versa.
British Polo Day was created to champion British luxury goods in ten international markets. Its venues range from California to China, Morocco to Mexico, India to Australia.
GBRI is joining British Polo Day for the first two events of the 2015 Global series in Abu Dhabi on 21 March and in Dubai on 27 March.
“GRBI is delighted to join forces with British Polo Day as they have developed the ideal platform to introduce the joy and excitement of British racing to an international high net-worth audience,” said Carter Carnegie of GRBI.
“Working with the Federation of Bloodstock Agents (FBA) and others in British racing, we hope that these functions will provide an opportunity for the industry to create new owners,” he added.
British Polo Day’s other partner’s include Billionaire.com, Land Rover, Holland & Holland, 3rd Home and Taittinger champagne.
Richard Frisby, FBA vice chairman said British Polo Day “will provide our members with a chance to network with some of the world’s wealthiest horse enthusiasts and talk to them about the prestige and tradition that surrounds British racing.”
Ed Olver, co-founder of British Polo Day said: “We are delighted to be working alongside Great British Racing International to raise the profile of Britain’s equestrian prowess.”
“The horse was man’s first luxury – when he stopped walking, he started riding – and the sporting excellence of the British polo and racing worlds certainly continues to foster this sense of heritage, glamour and prestige,” he added.