Rolex cements links with Kentucky three-day event
Rolex has confirmed it will continue as title sponsor and timekeeper of the Kentucky three-day event.
It follows uncertainty about the company’s role, after it was ousted as the FEI’s main sponsor by rival watchmaker Longines.
The agreement meant Rolex could no longer sponsor the FEI world jumping rankings.
But last week the US Equestrian Federation (USEF) said Rolex would remain its “official timepiece” and title sponsor of Kentucky and the USEF showjumping rankings.
“Kentucky is synonymous with Rolex,” said John Long of USEF.
This news story was first published in the current issue of H&H (7 February 2013)
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A graduate of Exeter University, Amy joined our news team from Redpin Publishing in 2008 as news writer. She was promoted to deputy news editor in May 2013 and became news editor in April 2015. She left Horse & Hound in March 2016 to take up an editorial position in Dubai.