TV company sponsors guide dog puppy

  • A black Labrador puppy is being sponsored to train as a guide dog by the makers of the TV cartoon Merlin, the Magical Puppy

    Television company, Entertainment Rights, is donating £35,000 to help meet the training and living costs for a guide dog called Merlin.

    The company announced its sponsorship at the launch of the first video of its cartoon character, Merlin, called The Lost Bone and Other Tails.

    In the cartoon, the black Labrador called Merlin is given a magical red collar, made by the great wizard, Merlin, for his own puppy.

    Robin Hutchinson, head of communications for Guide Dogs for the Blind Association, said: “This is a perfect partnership between Guide Dogs and Merlin, the Magical Puppy.

    “Merlin has the ability to make wishes come true and, in many ways, that is exactly what guide dogs do, by bringing greater freedom and independence to the lives of blind and partially-sighted people.”

    Guide dog Merlin will spend a few days at the association’s breeding centre before going to live with a volunteer puppy walker, who will care for him until he is aged between 12 and 14 months old. His formal training will then take between six to eight months.

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