A British event horse’s unusual appearance has been attracting attention on the continent.

Leicestershire-based Emma Hyslop painted her four-star horse Waldo III (Wally) pink from mane to tail late last year (20 December) after launching a campaign on social media.

Emma decided to dye Wally pink if she successfully generated 30,000 likes, shares and retweets throughout her social media pages. She hoped the challenge would raise awareness and funds for Breast Cancer Now.

Wally’s coat has since returned to grey, but his mane and tail have been kept bright pink by Emma.

The pair recently competed at Berroca d’Alva (2-6 March) in Portugal. They were placed 10th in the three-star and are now Badminton-bound — where Wally will continue to sport his pink locks.

“Wally was a dream today around a very testing three-star track,” said Emma. “There was lots of attention for the pink pony.”

The campaign, which began on 19 October, involved Emma’s Facebook, Instagram and Twitter pages.

Hundreds of pounds worth of donations were also given to Breast Cancer Now through Emma’s Just Giving page.


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Emma organised goodybags as prizes for the support on social media and donations. The winners were chosen at random and each bag was worth over £50.

“We thought the winter months would be a great time to give something back and also have a little fun with our social media pages in the process,” Emma told H&H.

“Thank you to everyone who supported us and helped us in reaching our goal,” said Emma. “We reached our target and more, gaining over 70,000 followers across all our pages.”