UK equestrian sponsorship round-up

  • Veredus

    The Italian horse boot manufacturer has teamed up with Olympic silver medallist Nicola Wilson.

    Veredus is providing Nicola’s string of horses with boots for training and competition.

    “I have used the new Veredus eventing boots — E-Vento— all year and have been delighted with how well they fit,” said Nicola.

    “Keeping my horses’ legs safe is always a priority, so having the support of Veredus is fantastic as they produce the highest quality boots incorporating the latest in technical fabrics and science that offer the ultimate in terms of protection, while also being comfortable for the horse.”


    Young dressage rider Victoria Maw has become the latest brand ambassador for the equestrian bedding company.

    The 21-year-old is currently ranked 153rd on the FEI youth dressage world ranking list and came second in the freestyle and third in the individual young riders competition at Pompadour in June.

    “I can thoroughly recommend Snowflake having used them for 15 years,” said Victoria.

    “I am really looking forward to being a brand ambassador for Snowflake equestrian bedding, being supported by products that I believe in.”


    Sports management agency ISM is branching into equestrianism and has signed showjumping’s Rolex Grand Slam winner Scott Brash.

    ISM has guided the careers of former world number one golfer Lee Westwood and Europe’s Ryder Cup captain Darren Clarke and also represents England cricketers Joe Root, Stuart Broad, Ben Stokes and Jos Buttler.

    “I feel like that my best years are still ahead of me and the guidance that ISM can offer will help me to continue to improve,” said 29-year-old Scott.


    Kiwi eventer Lucy Jackson has joined equine feed company Dengie as a brand ambassador.

    Based in Oxfordshire, Lucy has competed at four-star level numerous times, was 11th at Badminton in 2014 and was first reserve for the New Zealand’s London 2012 Olympic eventing team.

    “I am delighted to become a Dengie sponsored rider and have been feeding Dengie for 20 years – it plays an essential role in their health, performance and general wellbeing”, said Lucy.


    Pony European silver medallist Chelsea Pearce is the new brand ambassador for hay steamer company Haygain.

    The 16-year-old won team silver at the 2014 Pony European Eventing Championships in Arezzo, Italy, and also came second at the CCNP2* at Weston Park in 2013.

    “I believe that Haygain helps to improve the health and wellbeing of our horses and therefore enhances their performances at events,” she said.

    “We have already found it extremely beneficial and we can tell that the horses love it.”

    Saracen Horse Feeds

    Record-breaking dressage rider Phoebe Peters has signed a sponsorship deal with Saracen Horse Feeds.

    Phoebe, who won team, individual and freestyle gold at this year’s Pony European Dressage Championships, is to be a brand ambassador for the family-owned business.

    Sales and marketing director Michael Bacon said: “We are very pleased to be welcoming Phoebe on board as a sponsored rider, we have enjoyed watching her career develop and are proud to say that Lucci is fed by Saracen Horse Feeds.”

    Equidivine LTD

    Creators of glittery and colourful grooming products Equidivine LTD has been revealed as the sponsor of the British Showjumping (BS) Stepping Stones Championships.

    The company is now the title sponsors of the Stepping Stones 128cm and 138cm Championships, which culminate with the finals at Stoneleigh Park, Warks.

    Competitors have from 1 January – 30 June 2016 to qualify.

    “We are thrilled to be announcing Equidivine’s support of these popular Junior Championships,” said BS head of communications Maria Clayton.

    “The riders who contest the series are both dedicated and enthusiastic and the Championship is the perfect fit for the brand in terms of aligning them with the right market sector.”

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