UK equestrian sponsorship round-up

  • KBIS

    The insurer has chosen two winners of its National Schools Equestrian Association (NSEA) bursary.

    Young eventer Josh Moore was chosen from its 14 years and under category, and dressage rider Tilly Dowsing is the winner of the 15 years and over group.

    Each will receive £500 to put towards training with an accredited instructor, KBIS clothing for themselves and their horse, and lessons with KBIS’ sponsored rider Izzy Taylor.

    “We are really looking forward to working with Josh and Tilly and being kept up to date with what they are doing with their horses,” said a KBIS spokesman.

    Horse First

    Charlie and Abi Hutton have signed a sponsorship deal with equine supplement company Horse First.

    The deal was made after the pair’s dressage display at Badminton.

    Paddy Hughes, managing director of Horse First, said: “ We were looking for a top class team to work with in the dressage world and Abi and Charlie are a perfect match for us.

    “It was so exciting to see them give such a fabulous display to the crowd at Badminton. The close partnership they have with their horses makes them ideal ambassadors for Horse First.”

    Redweld Engineering Limited

    The Irish company is supplying the stables for the Parelli Natural Horsemanship Interactive Feature Area at the 2016 and 2017 Horse of the Year Show (HOYS).

    Founded in 2013 by Redmond McGrath, the company manufactures and supplies a range of products, including stables, equine feeding barriers and dividers, stocks, field shelters and stable matting.

    “Being involved with HOYS affords Redweld Engineering the opportunity to showcase our stables in a way that the visitors and other participants at the event will see them in practical use,” said Mr Redmond McGrath.


    The Berkshire-based horsebox manufacturer is the latest brand to join the 2016 Trailblazers Showing Championships as a sponsor.

    SEIB, Countrywide, Dodson & Horrell, Snowflake bedding and Solution Saddles are also sponsoring the event at Stoneleigh Park, Warks, from 29 July to 6 August.

    “Equestrivan is so excited to be sponsoring the Trailblazers Championships,” said the company’s director Sharon Matthews. “It is a brilliant series and we are proud to be involved.”


    American polo player Nic Roldan will be provided with a Jeep Grand Cherokee as part of a sponsorship deal.

    He will drive it from his base at Cowdray Park Polo Club while he competes for the La Indiana polo team in the 2016 Cartier Queen’s Cup (17 May -11 June) and the 2016 Jaeger-LeCoultre Gold Cup (21 June – 17 July).

    “I am very excited and appreciative of my partnership with Jeep UK. They have such a unique and long heritage within equestrian sports, especially polo,” said Nic. “The Jeep Grand Cherokee will be a perfect fit for my needs.”

    Al Basti Equiworld

    Al Basti Equiworld, the United Arab Emirates-based supplier of horse feeds, feed supplements and veterinary medicines, sponsored the entire day at Goodwood on 21 May.

    “Mr Al Basti has an affinity with Goodwood and has visited many times,” said Michael O’Hagan, Al Basti Equiworld’s UK representative.

    “He was here for Intrinsic’s first Goodwood success in the IBA Stakes at this meeting two years ago, so when the opportunity to sponsor the entire card arose we were delighted to step in.”

    Adam Waterworth, Goodwood’s managing director of sport, added: “Al Basti Equiworld is a great supporter of British racing and we are delighted to have this opportunity to help promote the brand on one of the most important days of our season outside the Qatar Goodwood Festival.”

    Guards Polo Club and La Martina

    Guards Polo Club and La Martina have expanded their long-standing relationship with the announcement that La Martina is to sponsor the annual Varsity Day from 2016.

    Oxford and Cambridge will take to the field on Saturday 4 June at Smith’s Lawn to play for the La Martina Varsity Trophy — the UK’s oldest polo trophy.

    The five-year sponsorship agreement also involves La Martina signing a worldwide licensing deal with the Oxford and Cambridge polo teams.


    Italian horse boot manufacturer Veredus is teaming up with showjumper Jessica Mendoza.

    Best known in the UK for their extensive collection of horse boots, Veredus also has a wide range of supplements, hoof and grooming products, gel pads, saddle cloths and an innovative magnetic range.

    “Veredus has always been our first choice of boot; I don’t think you can beat them,” said Jessica.

    Simon Middleton, managing director at Zebra Products Ltd, the exclusive UK distributor of Veredus products added: “It’s fantastic to have such an exciting young rider on board as an ambassador for Veredus.

    “Jessica is one of the best emerging talents in showjumping, and we are keen to support her hard work and commitment to the sport — something we really admire about her.”

    Shires Equestrian

    The retailer will sponsor the new product gallery at the British Equestrian Trade Association’s International trade fair for a fourth consecutive year in 2017.

    Shires sales and marketing director Marcus Cridland said backing the British equestrian industry is “vital” to the company.

    “Shires and the trade fair share a long history. The company has exhibited since the early days and we are thrilled that Marcus and the rest of the team have decided to come aboard as sponsors once again,” said BETA International organiser Claire Thomas.

    “Shires is highly regarded throughout the trade and it is fantastic news that we are able to continue with this successful partnership.”

    Black Country Saddles

    Staffordshire-based Black Country Saddles will be supporting the Ridden Hunter Championship at Equifest 2016 (17-21 August).

    “Equifest is a fantastic event and we are delighted to be sponsoring the prestigious Ridden Hunter Championship,” said Wendy Hartley of Black Country Saddles.

    “It is now such a popular show and bearing in mind that last year our stand was so busy we decided we wanted to support the event by sponsoring one of the championships.”


    International dressage rider Hannah Biggs has signed a sponsorship agreement with premier equestrian sportswear brand euro-star.

    The deal will provide Hannah with performance equestrian clothing for both Hannah and her horses, for training and competition.

    “I am really excited and honoured to be part of the euro-star VIP team,” said Hannah.

    “The euro-star brand is synonymous with superlative quality and outstanding performance, two characteristics intrinsically linked with dressage as a discipline.”

    Treehouse Sporting Colours

    British Riding Clubs welcomed a new sponsor to its Intermediate Winter Championships (30 April – 1 May) at Bury Farm Equestrian Village, Bucks.

    Theresa Morris, director at Treehouse Sporting Colours, was on hand all weekend to offer advice.

    She also presented all the winners with their well-deserved rosettes, sashes and prizes, including the British Equestrian Trade Association award-winning AeroChill cooling boots.

    “I’m thrilled to be involved with BRC and these exciting Intermediate Winter Championships,” she said.

    “It was a great pleasure to welcome so many competitors to the Treehouse Sporting Colours Stand over the weekend, with many riders able to have personal air jacket and body protector fittings.”


    The bloodstock auctioneer is to sponsor the Group One Falmouth Stakes at Newmarket’s Moët & Chandon July Festival (7-9 July).

    To mark the 250th anniversary of Tattersalls, the race, held on 8 July, will be named the Tattersalls 250th Year Falmouth Stakes.

    “Although Tattersalls started at Hyde Park Corner in London we felt it was appropriate to sponsor a Group One contest at Newmarket in our 250th year,” said Tattersalls’ chairman Edmond Mahony.

    “The Group One Falmouth Stakes is both historic and prestigious, and also coincides with our July sale, which always attracts a cosmopolitan crowd of buyers who enjoy the top class racing at Newmarket’s July Festival.”


    The products line has been revealed as the new title sponsor of the British Showjumping Senior Nations Cups teams.

    Cavalor produces horse feeds, supplements and care products that are available in more than 50 countries.

    It will support the team as it competes on the world stage throughout this summer.

    “We are delighted that Cavalor is the official sponsor of the British Showjumping Senior Nations Cups Teams for 2016,” said Simon Middleton, managing director of Zebra Products Ltd, exclusive distributor of Cavalor in the UK.

    “It’s a fantastic partnership opportunity as we look to grow the brand in the UK and build on its world-leading reputation in premium supplements, care products and feed.”

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