UK equestrian sponsorship round-up

  • Paris Gainsford

    The Essex-based eventer has secured five sponsorship deals.

    Voltaire Designs, Sew Equestrian, Wheelbarrows Direct, EQU-StreamZ and Mirrors For Training will all be supporting her this season.

    “I’m extremely passionate about reaching the very top. I have a great support team who are constantly pushing me to strive for the very best,” said Paris.

    “My ultimate goal is to achieve four-star status in eventing, and hopefully one day represent my country.

    “To have the assistance and backing from the sponsors will help me achieve all my dreams and goals. I can’t thank them enough for all of their help.”

    BETTA Life

    Para dressage rider Heather Bennett is welcoming the company to her team of sponsors.

    As part of the sponsorship deal, BETTA Life will be providing her with their newly-launched equestrian supplement PharmaQuin Joint Complete HA.

    Ryan Millar, from the company, said: “It’s a privilege to be supporting Heather on her quest to represent Great Britain in Rio.”


    The insurance broker is returning as sponsor of the British Equestrian Trade Association’s (BETA) 2017 Business Awards for a 12th year.

    “We are extremely pleased to continue our sponsorship,” said marketing manager Nicolina Mackenzie.

    “Retailers do a fantastic job in an often challenging environment and their professionalism, enthusiasm for what they do and fantastic service deserve to be celebrated.”

    The SEIB Retailer of the Year is one of 10 BETA business awards and includes four categories: large retailer, medium retailer, small retailer and mail order/internet retailer.

    BETA executive director Claire Williams thanked SEIB for its support.

    “The awards have continued to grow in stature over the years and that is in no small way down to the generosity of companies such as SEIB that make it all possible,” she said.

    Winners will be announced at the BETA gala dinner, at the Motorcycle Museum, near Birmingham, on 22 January 2017.

    Creamline Dairies

    The Royal Cheshire County Show has revealed that Creamline Dairies will be its principal partner for a third year.

    The company will sponsor the main ring and will also have its own stand, where celebrity chef Nigel Brown will be making a guest appearance.

    “It’s fantastic to have Creamline Dairies back for our inaugural royal year event,” said the show’s executive director Nigel Evans.

    “The company’s community focus is something we appreciate and its presence always adds great value for visitors.”

    The show is held at Tabley Showground, near Knutsford, on 21-22 June.

    Equerry Horse Feeds

    Bolesworth International has announced that the feed company is the title sponsor of the headline grand prix showjumping class, which will have a prize fund of almost £60,000.

    Equerry also joins Ashford Farm as joint-title sponsors of the four-day show (16-19 June).

    The Equerry brand is manufactured by Cheshire-based HJ Lea Oakes, a family-run business and one of the longest established independent animal feed manufacturers in Britain, dating back to 1675.

    “We are delighted to be involved again this year. We have been a part of the show right from the beginning, and seen it go from strength to strength,” said Edward Lea, from the company.

    The CSI4* is held in the grounds of Bolesworth Castle, Cheshire.

    Euro-star Reitmoden GmbH

    The clothing company will be providing eventers Tim and Jonelle Price with clothing for competition and training.

    “Euro-star look forward to working with these two talented riders and to building a long-term relationship with them both,” said Monique Van Dooren-Westerdaal, from the clothing company.

    Jonelle added: “Tim and I are delighted to be working with Euro-star. We have always admired their innovative and stylish collection and it is an honour to become ambassadors for them.”


    The hay steamer company has been revealed as the new title sponsor of British Showjumping’s Pony Discovery Championship.

    The series is open to junior members riding registered Grade JD and JC ponies with less than 300 points.

    The finals will take place during the British Showjumping National Championships at Stoneleigh Park, Warks, on 9-14 August.

    “We are honoured to become official sponsors of British Showjumping and the 2016 Pony Discovery Championship,” said Déborrah Flament from the company.

    “Junior riders are the future of the sport and we are looking forward to enjoying a very exciting and competitive series.”

    The company is also supporting World Horse Welfare’s Invisible Horse trail at Badminton Horse Trials (5-8 May).


    Showjumper Johnathan Bowman has joined the Champion team as a brand ambassador.

    He said that being supported by the premium brand gives him the chance to “lead by example”.

    “My parents have always been very strict about safety and this has filtered down and is central to everything that my staff, pupils and I do,” he said.

    “I’m very aware that riding, and even more so show jumping is a risky sport.

    “Although training of horse and rider and their management is instrumental in reducing these risks, having the right equipment is paramount.”

    Pam Adams, from Champion, said they are “delighted” to have him on board.

    Kanyon Outdoor

    The outdoor and equestrian footwear specialist is sponsoring showjumper Faye Raw.

    “I’m so pleased to be representing Kanyon Outdoor and to have their support over the coming year,” said Faye.

    “Obviously most of my days are spent either on the yard or out riding so I need boots that fit well, are waterproof and can stand the test of time.”

    TRI Equestrian

    Eventing Ireland (EI) has revealed that TRI Equestrian will sponsor the EI100 class at the national championships for a second year.

    The company is providing €2000 (£1,567) of vouchers, to be split across the top six riders.

    This is in addition to the prize money, where the EI100 winner will take home a €200 (£156.70) cheque as well as €750 (£587.93) TRI Equestrian vouchers.

    The championships will be held at Tattersalls on 12-14 August.

    HRP Equestrian

    Kiwi eventer Jock Paget has signed a sponsorship deal with HRP Equestrian.

    Company founder Helen Ross created the pressure-relief “wing” saddle pad, which Jock will be using this season.

    “I am really excited and proud to have Jock as a sponsored rider on Team HRP,” said Helen.

    “Jock has chosen to use wing saddle pads on all his horses and I look forward to seeing him riding in wing saddle pads in 2016.

    Jock added: “I’m excited to be working with HRP, the pads are a perfect fit to my Childeric saddles and I love the sleek design that is backed up by science. I’m looking forward to my horses feeling the difference this season.”

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