The latest Lloyds Bank advertisement to feature the familiar black horse shows “the importance of relationships between generations”.
Created by adam&eveDDB, the 60-second commercial, the latest in the bank’s “by your side” ad campaign, shows the horse and a black foal making an “epic journey”.
The pair swim rivers, cross grassy plains, mountains and moorland, and even a frozen lake, eventually joining their herd.
“At a time when the generational divisions in Britain are greater than ever, the campaign highlights the importance of inter-generational support,” said a spokesman for the bank.
“Set to the soundtrack of Look After You by Aron Wright, the ad shows the two generations supporting each other on that journey; demonstrating Lloyds Bank’s commitment to be by the side of every generation.”
Lloyds Banking Group’s Catherine Kehoe,managing director for group brands and marketing, said: “The new ad shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise”.
Mat Goff, of adam&eveDDB, said the “by your side” campaign has allowed the company consistently to “demonstrate Lloyds Bank’s commitment to supporting customers of every kind in modern Britain”.
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He added: “At a time where different generations need each other more than ever, this next chapter is a powerful and emotive illustration of Lloyds Bank’s commitment to be by the side of them all.”
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Eleanor is an experienced journalist who spent over eight years working for local and national newspapers before joining H&H as news editor in March 2016. Passionate about equine welfare and exposing the truth, Eleanor has reported on all aspects of the industry, from Brexit to anti-bullying campaigns, and from dressage rules to mules. Her sport of choice is showjumping, in which she competes her own horses, and she also enjoys reporting at local jumping shows through to international championships.
