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By your side: Foal makes epic journey in latest Lloyds ad

The latest Lloyds Bank advertisement to feature the familiar black horse shows “the importance of relationships between generations”.

Created by adam&eveDDB, the 60-second commercial, the latest in the bank’s “by your side” ad campaign, shows the horse and a black foal making an “epic journey”.

The pair swim rivers, cross grassy plains, mountains and moorland, and even a frozen lake, eventually joining their herd.

“At a time when the generational divisions in Britain are greater than ever, the campaign highlights the importance of inter-generational support,” said a spokesman for the bank.

“Set to the soundtrack of Look After You by Aron Wright, the ad shows the two generations supporting each other on that journey; demonstrating Lloyds Bank’s commitment to be by the side of every generation.”

Lloyds Banking Group’s Catherine Kehoe,managing director for group brands and marketing, said: “The new ad shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise”.

Mat Goff, of adam&eveDDB, said the “by your side” campaign has allowed the company consistently to “demonstrate Lloyds Bank’s commitment to supporting customers of every kind in modern Britain”.

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He added: “At a time where different generations need each other more than ever, this next chapter is a powerful and emotive illustration of Lloyds Bank’s commitment to be by the side of them all.”

For all the latest news analysis, competition reports, interviews, features and much more, don’t miss Horse & Hound magazine, on sale every Thursday.

In the current edition (16 May) don’t miss our full report from Royal Windsor including the showing, showjumping, dressage action and more. Plus read our feature on the best horse jobs across the globe, and in this week’s vet clinic, we look into knee joint injuries in horses. We also talk to dressage rider Alice Oppenheimer, and eventer Alexander Whewall reveals his secret for jumping corners across country.

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