The “Vote McCoy” campaign, which helped AP McCoy become the first jockey to be named BBC Sports Personality of the Year in December last year, has won a PR award.
The Racing for Change-led campaign was voted the “best media relations” initiative of the last year at the PRCA (Public Relations Consultants Association) annual awards, held at the Park Lane Hilton on Tuesday (15 November).
“This is really an award for the whole sport as this campaign would not have been sosuccessful without the support of many racecourses, major bookmakers, the racing media, the people who voted and, of course AP McCoy, who gave up considerable amounts of his time to help us promote the sport to a much wider audience,” said Nick Attenborough from Racing for Change.
“McCoy’s achievements in the saddle made him the obvious winner, all we needed to do was galvanise racing fans into action.”
Racing for Change won the media relations award in 2010 for the “Go Racing for Free Week”.