New logo for British Equestrian Federation

The British Equestrian Federation (BEF) has refreshed its brand image with a new graphic, launched to coincide with the organisation’s office move

The swish of a horse’s tail has been chosen as the new image reflecting the different strands of the equestrian industry coming together under one banner.

The use of the union flag red, white and blue has been retained to emphasis the “Britishness” of the governing body for equestrian sport.

BEF marketing director, Nicki Kavanagh said: “The BEF is largely a below the line, corporate brand for the equestrian industry; our mark represents the close relationship we have with each of our member bodies and gives authority to the public face of our work through Equestrian Team GBR and Hoof.”

The refreshed image will be showcased on the BEF’s new website and will be launched in the New Year.

The BEF, together with British Eventing and Endurance GB has moved into shared offices with the British Horse Society at Abbey Park, Warwickshire.