BETA International’s Innovation Award set to grow

  • BETA International’s Innovation Awards — which celebrate new products in the market — has added a new rider footwear and chaps category.

    9 categories – saddlery and tack, rider clothing, safety and security, feed and supplements, horsecare equipment and [horse] clothing, pet products, country fashion and footwear, rider footwear and chaps and other – will be judged by a panel of industry experts.

    Equestrian Trade News will sponsor this year’s awards, which are open to companies that are exhibiting at the BETA International fair (16-18 February).  All entries have to be new to the market during the 12 months preceding the show.

    “The awards continue to go from strength-to-strength as the number of entries grows each year,” said BETA International organiser Claire Thomas.

    “The introduction of a new category to embrace the wide range of products exhibited at the show and the fact that we are welcoming leading trade publication ETN back as a sponsor for another year is a terrific endorsement of these popular awards.”

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