Allen & Page takes Nutritional Helpline title at BETA business awards
Horse feed business Allen & Page won the “Nutritional Helpline” award — sponsored by hay steamer company Haygain — at the British Equestrian Trade Asscociation’s (BETA) business awards on 17 February.
The award aims to highlight the importance of reliable and accessible nutritional advice.
Judging was based on nominations by consumers and retailers, as well as mystery callers posing questions designed to challenge each helpline.
“Allen & Page is a fantastic company to deal with,” said one nominator.
“They listen intently to your requirements and give a variety of options and detailed advice on what’s best for your horse.”
Rachel Parrott at Allen & Page added: “We are so pleased that people not only use, but also appreciate our helpline, and we hope it continues to be the first port of call for any equine nutritional questions.”
TopSpec Equine took the runner-up position.
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For more information visit www.beta-uk.org
A graduate from Durham University, Madeleine joined H&H in 2011 and became Features Editor — producing content across the magazine and website, including the popular inside back cover article ‘The horse that made me’ and the weekly ‘The best of my fun…’ interview. She has written on topics as diverse as hay making and headcams, to hot totty in the horse world and circus horses. Madeleine now works as a freelance feature writer for Country Life, The Telegraph, Horse & Hound, cntraveller.com, The Spectator and The Field, as well as writing obituaries for The Times.