*NEW* Dan Williams’ showing blog: let’s stop making buying and selling horses so complicated

Originally from Jersey in the Channel Islands, Dan moved to the UK in 2014 to pursue his dreams of riding at the top. Dan had planned to make it big as a showjumper but quickly realised that his real passion was showing.

Dan purchased his first show horse shortly after moving to Hampshire. He then set about buying a string of show horses and produced them from home while holding down a full-time job in the property sector.

I remember when I was younger and Horse & Hound would arrive at our house every Thursday. I would go straight to the classifieds at the back to see what horses were for sale. Back then, the only horses that had POA (price on application) were those that I knew I couldn’t afford and would likely carry six figure price tags. You knew they were expensive because the ad was four times the size of all the others and the really expensive horses had more than one photo. Everything else on the page had a price so you could look at the ones you knew you could afford. Being 12-years-old, I couldn’t afford any of them but I could at least picture a specific horse in my minds eye, when daydreaming about my string of 15 horses that would all at some point feature on the front cover of Horse & Hound, when I won at the Olympics.

Over the past few years, I have noticed an increase in the amount of adverts that read £POA. This makes shortlisting suitable horses so much harder because all you can do is guess what you think the horse is worth before enquiring. You have read their 900 word advert that tells you in great detail everything you need to know about their horse. But you are then often forced to make up a reason why it isnt’t suitable for you when you ring them to enquire so as not to offend the owner by telling them that you thought their horse was worth £10K less than what they’re asking. You then hang up the phone in embarrassment and pray that they don’t know anyone that you know and that you won’t ever have to speak to them again.

Imagine if you were looking for a second-hand car and on a car sales website, and it just said POA. Would you not be put off by the fact that you had to ask the price when there were other similar cars that have prices on the adverts? You buy a car in a very similar way — you have a list of criteria that you would like the car to have; colour, make, age, but ultimately, you don’t look at cars that you can’t afford (only for more sophisticated day dreaming purposes). You select the one that closets meets your wants and needs that is within your price range, you take it for a test drive and buy it if you like it.

When looking for a horse for a client recently, I came across several adverts that had price bands instead of a price. Confused, I followed the links to the dealers’ websites where the band price ranges were shown. I know the NHS have bands for their pay scales but I hadn’t realised that we are selling horse in a similar way now! To me, these dealers are now known as ‘NHS dealers’ and if their horses are anything like NHS staff, I worry that they’ll be overworked and need a few days off when they arrive.

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NEW Dan Williams’ showing blog: let’s stop making buying and selling horses so complicated

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