Is ‘This Girl Can’ campaign encouraging new riders? [H&H VIP]

  • With headlines such as “sweating like a pig, feeling like a fox” and “I kick balls, deal with it”, a new video campaign targeting women aims to quash the fear of being judged negatively as a barrier to taking part in sport. In a bid to get girls of all ages, sizes and abilities to get active the new campaign, This Girl Can, was launched by Sport England last month (12 January).