With headlines such as “sweating like a pig, feeling like a fox” and “I kick balls, deal with it”, a new video campaign targeting women aims to quash the fear of being judged negatively as a barrier to taking part in sport. In a bid to get girls of all ages, sizes and abilities to get active the new campaign, This Girl Can, was launched by Sport England last month (12 January).
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"}