Carl Hester: Our A-list grooms can sell our sport *H&H VIP*

Carl Hester and Uthopia
Carl and Uthopia.
(Image credit: credits-unknown)

Shows like the Great British Bake Off and Strictly Come Dancing are based on personalities and characters. However, as the shows continue into their umpteenth series, this has led to comments about the participants now being “Z-listers”. But even so-called Z-listers have personalities — as they’re showing — and are why the viewing figures are still as high as they are.

There’s ongoing concern about the popularity of dressage, so any opportunity to identify and capitalise on personalities to increase exposure is vital. It’s very good that awards to recognise owners and grooms and the achievements of all those involved other than riders have been instigated over the past few years, and wonderful to see this being opened up even further with the introduction of the H&H Awards and the Haddon Training British Grooms Awards — nominations for the latter are open until 18 November (see www.britishdressage.co.uk).

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Carl Hester
H&H dressage columnist
One of Britain’s most successful dressage riders and trainers, Carl Hester MBE is an Olympic gold medallist and multi-medallist at European and world championships. He is also the holder of more than 65 national dressage titles and is responsible for the development of the outstanding partnership of Charlotte Dujardin and Valegro. A regular Horse & Hound columnist, you can read Carl’s views in the magazine or website subscribers can view them online below.