Carl Hester: Our A-list grooms can sell our sport *H&H VIP*

  • Shows like the Great British Bake Off and Strictly Come Dancing are based on personalities and characters. However, as the shows continue into their umpteenth series, this has led to comments about the participants now being “Z-listers”. But even so-called Z-listers have personalities — as they’re showing — and are why the viewing figures are still as high as they are.