The pet product brand has branched into the equine market.
To mark the launch of its horse products range, the company will be supporting a number of riders and businesses.
These are showjumper Will Walker, Haighton Stud Farm, breeders Team Arrathorne, showjumper Dominic Meer and 11-year-old rider Chloe Lane.
They will all be wearing the Animology logo and using the products at home and at competitions.
Calver Wealth Management
The representative of St. James’s Place Wealth Management has joined British Eventing (BE) as a sponsor in its own right.
It will sponsor BE’s league for young horses competing at two-star level, which will now be called the Calver Wealth Management 2* League.
“Through St. James’s Place Wealth Management’s support of Barbury we have really enjoyed being a part of a sport which many of us follow or have a personal involvement with,” said Jo Calver from the company.
As with this year’s series, the top rider of the 2016 league will receive a £5,000 bursary to share with the owners of their winning horse, who will also receive a bronze sculpture.
Bentley has become the official luxury car partner of The Jockey Club.
As part of the deal, the brand is now also an official partner of Cheltenham Festival and the Investec Derby Festival at Epsom Downs racecourse.
It will offer its customers a chance to have exclusive access to Jockey Club hospitality and the Bentayga SUV model will be on display at events throughout the year.
“There is clear symmetry between our two brands and we believe this will be of interest to both British Racing’s premium customers and Bentley’s,” said Simon Bazalgette of The Jockey Club.
Careers in Racing and Vitalin
British Eventing (BE) has revealed that it has two new fence sponsors for the 2016 Baileys Jumping and Style (JAS) series.
Careers in Racing supports employment within the equestrian industry and Vitalin produces animal feeds.
The JAS season starts in January and competitors tackle a series of showjumps and cross-country fences in an indoor arena.
Classes range from BE90 to Open level and competitors are judged by faults and style.
Back on track
Smart clothing company Back on Track is sponsoring Russell Guire of Centaur Biomechanics.
Russell is a specialist in horse and rider biomechanics and came across the Swedish company’s products at the 2015 FEI European Championships in Aachen (11-23 August).
Back on Track makes clothing and braces for horses, humans and dogs to support muscles and joints.
These incorporate the company’s Welltex fabric, which contains ceramic particles that reflect infra-red waves back towards the body.
West Berkshire Brewery (WBB)
The craft ale brewer has signed a sponsorship deal with Geoffrey Deacon Training.
The racehorse trainer’s yard is close to the brewery’s base in Yattendon.
WBB beers have won over 40 awards, including two Great Taste awards.
“We are very grateful for the support of the brewery and we look forward to toasting successful future runners from Hamilton Stables with a pint of Good Old Boy,” said Geoffrey.