iPhone ‘app’ puts traders in palm of customer’s hand
The British Equestrian Trade Association (BETA) has created an iPhone application to enable the public to find BETA retailers and members, anywhere in the UK.
BETA says the “app” may be useful away from home or at a show when an urgent tack replacement or service is needed.
The free download allows users to input their postcode or position and be linked to websites and contact details for stores or services like saddle fitting, bitting or advice on worming.
“The application is a tremendous way of further promoting BETA retail members, a great help to the consumer and an addition to member benefits,” said BETA executive director Claire Williams.
To download the “app”, go to the iTunes Store and search for BETA Directory
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A self-confessed newshound, farmer’s daughter and journalist of many years' experience, Charlotte worked on regional papers before joining H&H in 2007. A regular rider, she visited Ireland in 2010 to investigate the fate of Irish horses through the recession, to much acclaim, and reported from the FEI General Assembly in Rio de Janeiro in 2011. She left Horse & Hound in March 2013.