UK equestrian sponsorship round-up

  • Pommery Champagne

    Laura Toogood’s former eventer, The Fieldmaster, will be sponsored by Pommery Champagne.

    The combination represented Great Britain at the 2002 FEI European Eventing Championships for juniors.

    Now aged 23, The Fieldmaster now competes at affiliated dressage competitions with Laura and has qualified for the British Dressage Veteran Championships.

    “Pommery produces lovely vintage champagne and The Fieldmaster is a lovely vintage horse, so it’s a great match,” said Laura.

    Baxters Food Group

    The global food brand has signed a tripartite sponsorship deal with Badminton, Burghley and British Eventing (BE).

    The deal began at Burghley this year.

    “These events provide the ideal venue and consumer audience to showcase our amazing products and engage with visitors that truly appreciate the value of superior quality produce,” said Baxters Food Group commercial director, Jaspal Chada.

    David Holmes, BE’s chief executive, added they are “delighted” to welcome Baxters on board.
    “We hope Baxters enjoy coming on board to explore this brand new market to them,” he said.

    Fairfax & Favor

    The luxury footwear brand has revealed 12 new ambassadors, including four Olympic riders.

    Mark Todd, Camilla Kruger, Gemma Tattersall, Kathryn Robinson, Jay Halim, Bex Mason, Giovanni Ugolotti, Izzy Taylor, Liz Halliday, Ben Hobday, Craig Barr and Abi Boulton have been appointed ambassadors for the brand.

    “We are absolutely delighted to be working with these inspirational sportsmen and women, providing footwear for their trot-up and non-riding activity,” said the company’s founders Felix Favor Parker and Marcus Fairfax Fountaine.


    The horsebox and trailer manufacturer is continuing its support of British Showjumping’s business partnership for a second year.

    Maria Haig, from BS, said the support helps them in running the “pivotal” International Stairway series, which helps in identifying and developing future British team horses and riders.

    Tom Janion, Equi-Trek’s managing director, added: “All of us at Equi-Trek are committed to supporting equestrianism and we are pleased to be able to continue offering our support to BS.”

    Carr & Day & Martin

    The horse care product company is sponsoring para dressage rider Izzy Palmer as she aims for Tokyo 2020.

    Izzy, who has been riding since she was just two years old, was inspired to achieve classification for Paralympic dressage after watching Sophie Wells MBE at the London 2012 Olympics.

    Since then Izzy, has gone on to be mentored by Sophie and is competing on Jackie Walker’s medal-winning horse, Pinocchio previously ridden by Sophie.

    “Izzy is a very motivated and passionate rider and it is great to see her getting closer to her dream,” said Phillipa Chadwick, head of marketing. “Carr & Day & Martin looks forward to seeing Izzy’s journey evolve and we’re delighted to support her every step of the way.”


    The Italian helmet brand has appointed Carl Hester as its first UK ambassador.

    He wears a special edition KASK Dogma Chrome Light helmet personalised with navy Union Jack flag.

    Carl is a globally recognized rider of the highest calibre,” said Diego Zambon, KASK’s General Manager.

    “His attention to detail and quest for perfection is a strand that runs throughout his riding, training and associated equipment and is also reflective of our own ethos in production and design”

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