British equestrian fashion brand Equetech explains why customisation is big right now *Promotion*

Equetech-Custom-Competition-Shirt-emailer — (Image credit: credits-unknown)

Bespoke equipment has been bubbling under the radar for a long time, but for many riders it can be out of their budget. Alongside Equetech’s cross-country shirts and hat silks, the company has added another exciting garment: a bespoke competition shirt. The shirt can also be designed in the ‘Design Lab’ on Equetech’s website. This allows customers to create a unique and bespoke competition shirt for dressage or showjumping with their own logo, sponsor’s logo or image. Customers don’t have to order in volume and the designer skills are in their hands, so they can produce something unique that promotes them, their brand, yard or even lorry — and bespoke cushions are also available.

Custom tailoring in the dressage arena has continued to grow in popularity season after season and creating the perfect jacket is as simple as choosing a jacket or waistcoat: build the perfect garment, choosing from collar type and colour, lining colour and piping colours. There is even a bespoke tailored fit option. Standard orders are generally turned around in 28 days – outstanding delivery time for a bespoke garment.

Softshell has long dominated competition jackets and Equetech is passionate about incorporating stretch in competition jackets, bringing traditional tailoring into the 21st century with advances in fabric technology. Equetech has blended lycra with jersey in its new cutting-edge competition jacket and dressage tailcoat. The result is a jacket which feels as good to wear as a favourite blazer but looks as smart as a traditional wool jacket, without the weight or restriction.

The company is continuing to expand its competition shirt offering this season. Among some elegant feminine touches to a few of their styles — such as lace panels, fleur-de-lis detailing, peplum styles and crystal buttons — Equetech has also taken inspiration from mainstream sportswear. The Libertina competition shirt, for example, features a contour stretch mesh panel back which offers greater airflow when riders need it on hot summer competition days.

Equetech’s new Peplum competition/training shirt is pretty innovative! Taking this season’s catwalk trend for flare hem detailing, it combines a peplum hemline and put it on a functional shirt which not only flatters tummies but also works under competition jackets too. Thanks to its perfect length, it’s also hidden under a standard length jacket and the rat-catcher style collar perfectly accommodates a stock. Available in competition or training colours.

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