More than a million people have checked out World Horse Welfare’s YouTube channel, making it the most-viewed equine charity in the UK on the service.

World Horse Welfare’s YouTube site is also the 15th most viewed charity channel in the UK. It was set up in 2007.

There are 81 films to view on the site — including information about cruelty prosecutions, features on equine health, information about the charity’s campaigns and help and advice for horse owners.

A recent piece about World Horse Welfare’s “Great British Horse Survey 2010” included contributions from Jilly Cooper OBE and event rider Pippa Funnell MBE.

And a number of other horsey celebrities appear on the site, including The Princess Royal, who is President of the charity.

Film and new media officer Basil Hayes, who developed the YouTube site, said: “It’s great to see so many people appreciating the work the charity does for horses through viewing our videos, linking to them and commenting on them.

“We have always tried to keep the videos informative and educational, and it’s important that World Horse Welfare uses technology such as this to educate people on the need for charities like ourselves.”

The World Horse Welfare film library can be viewed at www.youtube.com/horsecharity.